Are you planning to open a coffee shop or a small or large business. And you don’t know where to start? In this article, we take you step-by-step to talk about what you need to start your project. From the beginning of the idea to writing a sample business plan for a project to the subsequent steps. It lead you to safety until the opening date.

The opening of the café project, like other small, medium, and large commercial projects. It needs accuracy in implementation by collecting adequate and necessary information, studying this information. And trying to come up with the best possible plan to launch the project to achieve the greatest benefit in the future. Therefore, developing a business plan and a feasibility study are the most important steps needed.

Steps to create a coffee shop project as a business

The first step usually begins with the emergence of the idea, which determines the type of project and is accompanied by an initial overview of it. For example, when someone thinks of opening a coffee shop, they immediately see what coffee and drinks they would like to serve and whether sweets or snacks would accompany them. Then, when the intention to implement appears, steps such as determining the name and location of the place, feasibility study and developing implementation plans, and then preparing the equipment and the rest of the matters begin.

Determine the type of coffee shop

It is the basic building block of the project and the step on which it will be built, as the type of café must be determined, whether it is small or large, for individuals, youth, women, or even families, because cafés differ among themselves. Cafes designated for women and families require more space than those designated for youth only in most cases. Thus this decision affects the development of the plan, the feasibility study, and the accompanying expenses.

The quality and specialization of the café will ultimately judge the costs of preparing the equipment. The more items the place will offer, the higher the costs associated with the equipment.

Choose the right name and logo

Perhaps determining the type of cafe will help determine the name and choose the appropriate logo in many cases, as some names fit a specific category and some do not.

This step represents the base that will create the identity of the place and the brand that will help the public build a special image around the place.

Do a feasibility study

The feasibility study helps to put points on the letters for the beginning of work, as it will determine the feasibility of opening a café project or not, thus creating a full perception of the project when it is implemented and knowing where its location will be in the future and what it will achieve for its owner.

The quality and specialization of the café will ultimately judge the costs of preparing the equipment. The more items the place will offer, the higher the costs associated with the equipment.

Develop an action plan

The step of writing the project action plan represents the essence of the steps for establishing a coffee shop project or any commercial project, as it determines the mechanism by which the project will proceed, how it will be established, what it will add, what it will achieve, and how it can bypass competitors in the market to achieve its goals.

It also helps understand the market and analyze customers and competitors before starting implementation to lay foundations that help solve all obstacles.

“We will review the steps for writing a coffee shop business plan template in the next section of the article, and it is also suitable for any commercial project.” Obtaining the necessary licenses

Before starting any project, the necessary licenses must be obtained from the authorities, usually the municipality or the competent ministry.

But restaurants and cafes, in particular, need some health licenses from the Food and Drug Authority or the Ministry of Health to complete the procedures for conducting business.

Preparing the place and purchasing the necessary equipment

When preparing the work plan, defining the name and logo of the place, and then obtaining the necessary licenses to start, the implementation steps begin with choosing the place and preparing it under the pre-conception that was initially set and when writing the coffee shop project business plan template. The purchase of the necessary equipment will follow this after preparing the place. Any cafe needs coffee makers and refrigerators for other drinks and machines for making candy and preparation if necessary.

Also, this step will include preparing the place, including tables, chairs, and decor that matches the idea that will be implemented and the type of café itself.

Opening of the cafe

After preparing the place, the issue of opening and launching into a new world with the commercial project remains. The step should be preceded by distinguished marketing.

Besides, the issue of marketing and advertising is desirable to accompany all subsequent steps during the work to attract customers constantly and entice existing customers.

Elements of a coffee shop project business plan template

Action plans differ among themselves on some points and are similar on others. But we are trying to provide a special walkable template for writing the plan for a coffee shop project. First, it should be noted that all work plans contain the executive summary at the beginning and are interspersed with market and competitor analyses, setting goals and how to reach them, and developing a special strategy for post-implementation.

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Executive summary

As implied by its name, the executive summary provides a comprehensive overview of the contents of the business plan. In addition, it provides brief information about the café, its name, what it offers, its features, and its objectives.

A look at the coffee market

Since the project consists of opening a café/coffee shop, it is important to understand the field that the project will enter. Therefore, it is necessary to identify the coffee market and talk about it in the work plan because this helps in market analysis and its elements. Thus, it takes a comprehensive view of this sector before project implementation.

It is possible to start talking about the market by setting its statistics, future expectations, and the extent to which new projects are absorbed.

Market and competitor analysis

Analyzing the market and competitors is one of the most important elements in developing the project plan. This point determines the location of the future project. And how it can achieve the best results, which is necessary to determine the extent of benefit from the project and whether they converge with expectations.

Market analysis

This point includes talking about current market numbers. And future expectations and knowing the market’s shortcomings and how to fill those gaps.

Competitor analysis

This point gives a glimpse of what the market needs and what competitors offer.

Sales and Marketing Plan

The product

Any marketing process requires understanding the product and knowing its characteristics and audience before selling to determine the mechanism of reaching the audience and convincing them of the product.


The price is important when buying any product, but it is preferable to put it at a price commensurate with its value because this is important in attracting the audience.

The sales

After determining the product and its ideal price, it is important to define a mechanism for selling the product that matches the vision of the project and the target audience.


This step is the natural extension of the past three steps, as it will help reach the audience and set the first base for converting it to customers and clients.

Team and management

Any business plan must add adequate information about the owner of the project. The management team to understand the mechanism of the future administrative workflow. And define each individual’s tasks and duties. It is also important to add credibility and transparency to the project when seeking investment.

Income statement

The plan should identify expenses and revenues by highlighting the monetization mechanism and how the business will grow before profit.

Cash flow forecast

This part specifies expectations for financial revenues in terms of their sources, volume, and associated expenditures.


It is the information related to the expenses and assets of the project from its inception until its launch directly.

Break-even point analysis

The breakeven point is when the number of previous expenses converges with the moment before making profits. Meaning that what follows this point means that the project has started making a profit. This is a very important point. The faster it gets there, the better.

This point needs digital analysis to prove the feasibility of the project and its ability to generate income as quickly as possible.


Upon completing all aspects and details of the project. Especially the financial ones. The work plan summarizes the project’s outcome and its feasibility and thus gives a brief overview of it.

The cost of opening a cafe project

Due to the numerous types and concepts. It is difficult to estimate the cost of opening a coffee shop. Especially when purchasing decorations or equipment for preparing drinks and food.

While the decoration cost varies according to the vision and size of the place. The equipment is similar in price most of the time. Because the same machines for preparing coffee are suitable for all cafes.

Thus, this step helps to know the expected cost of equipment before starting the project. It facilitates the collection of information, and simplifies the feasibility study.

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